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Missouri voters authorized legal mobile and retail sports betting, allowing regulated books to take bets next year.
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The sports betting ballot procedure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the finest sports betting fans in the world and they appeared big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all 6 of Missouri's expert sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose important tax profits to our neighboring states. Most significantly, the passage of Amendment 2 implies a brand-new, devoted, irreversible funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval indicates up to 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 available licenses are used.

DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will certainly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, in spite of opposing the tally step, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will release mobile sportsbooks.

The staying 6 licenses are scheduled for each of the major professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular supporters of the tally step.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers should expect other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch probability tiers IF Missouri citizens approve sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure enables every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments handled by the six casino operators are expected to open in-person wagering alternatives such as sports betting kiosks and possibly committed, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or nearby to their particular home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot measure needs the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering project comes regardless of millions in the step from one of the state's largest gambling stakeholders.
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Caesars spent countless dollars to beat the measure. In most other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is given at least one license per handled residential or commercial property.

In that situation in Missouri, Caesars would be managed a minimum of three possible licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property design, business can either open additional in-house books or, more commonly, farm out the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting wagering deal with market share, could potentially have an upper hand on their competitors by earning the pair of untethered licenses. It stays to be seen which 2 books will earn these slots, but the language around the ballot step would seem to prefer the two nationwide market leaders.

Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were bolstered by tens of millions spent by DraftKings and FanDuel.

A series of tv and radio ads concentrated on the earnings legal sportsbooks would generate for Missouri public education. Opponents, funded mostly by Caesars, argued the fans' advertisements were misleading and the tens of countless forecasted dollars raised would have a negligible impact in a state that already invests billions on education each year.
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