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Missouri citizens authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.
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The sports betting wagering tally procedure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states surrounding Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the best sports betting fans worldwide and they appeared huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all six of Missouri's professional sports betting franchises, we want to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax revenue to our neighboring states. Most significantly, the passage of Amendment 2 indicates a new, dedicated, long-term funding stream for Missouri class."
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Missouri sports betting next actions
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Voter approval indicates as much as 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 available licenses are used.

DraftKings and FanDuel financed almost every dollar of the "yes" project and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses available without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).

Six licenses are available to each Missouri casino operator, respectively. Caesars, despite opposing the ballot step, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will release mobile sportsbooks.

The staying six licenses are scheduled for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most prominent supporters of the ballot measure.
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In addition to DraftKings, FanDuel and Caesars, Missouri wagerers should anticipate other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.
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Launch probability tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot step allows every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 casinos handled by the six gambling establishment operators are expected to open in-person wagering options such as sports betting kiosks and potentially devoted, full-service sportsbooks.

The 6 sports betting groups can likewise open in-person sportsbooks within or adjacent to their respective home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the ballot step requires the very first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering campaign comes despite millions in financing opposing the procedure from one of the state's biggest sports betting stakeholders.

Caesars spent countless dollars to beat the measure. In a lot of other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is approved a minimum of one license per managed residential or commercial property.

Because scenario in Missouri, Caesars would be managed at least 3 prospective licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property model, companies can either open extra internal books or, more commonly, farm out the license to a rival that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering deal with market share, might potentially have a leg up on their competitors by making the pair of untethered licenses. It remains to be seen which two books will earn these slots, however the language around the tally measure would seem to prefer the 2 national market leaders.
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Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were strengthened by tens of millions spent by DraftKings and .

A series of television and radio advertisements concentrated on the revenue legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' advertisements were deceptive and the 10s of countless predicted dollars raised would have a minimal impact in a state that currently spends billions on education yearly.